.png)
2 mins
How We Helped Glow For It Win The Greatest TikTok Ad Award 2023
We're proud to share one of our most successful collaborations: partnering with Glow For It to create a campaign that not only won The Greatest TikTok Ad Award 2023 but also transformed their entire business trajectory.
The Challenge: Turning Objections Into Opportunities
When we began working with Glow For It in 2023, founder Daisy Kelly was facing a common challenge many beauty brands encounter on TikTok, receiving numerous questions and objections on their video content. While many brands see this as a hurdle, we saw it as an untapped opportunity.
During our brainstorming sessions, we encouraged Glow For It to embrace these interactions rather than shy away from them. The solution? Use TikTok's native comment response feature to turn objections into compelling content.
The Award-Winning Strategy
Our approach was brilliantly simple yet highly effective. We created content that:
- Answered real user questions using TikTok's comment response format
- Incorporated strong social proof from satisfied customers
- Featured authentic founder-led storytelling from Daisy herself
- Combined objection-handling with authenticity in a single piece of content
By leveraging TikTok's native features and focusing on genuine customer interactions, we created content that felt natural to the platform while addressing real concerns potential customers had about eyelash and eyebrow serums.
Exceptional Results That Speak for Themselves
The campaign's performance exceeded all expectations:
- 4 million views on the winning creative
- 9% purchase rate - exceptionally high for the beauty industry
- 4.58x return on ad spend - delivering profitable growth
- Over one month's worth of stock sold in less than 48 hours
These weren't just impressive numbers, they represented real business transformation for Glow For It.
The Real-World Impact
The success of this campaign had immediate and lasting effects on Glow For It's business:
- Generated enough revenue to develop multiple new product lines
- Enabled hiring of six new employees
- Facilitated move to a full-time office space
- Accelerated business growth by years according to founder projections
As Daisy Kelly shared: "This campaign has allowed me to scale my small business more than I could have ever imagined. It has propelled my business years ahead of where we planned to be…I will be forever grateful to this platform and all that it has offered."
The Power of Authentic, Native Content
What made this campaign truly special was its authenticity. Rather than creating polished, traditional advertising content, we focused on:
- Real customer testimonials speaking directly to the camera
- Honest results and experiences with the products
- Native TikTok formatting that felt natural to users
- Genuine founder storytelling that built trust and intimacy
This approach fostered the kind of trust and connection that drives real purchasing decisions, especially in the beauty industry where results matter most.
Building on Success
The award-winning campaign was just the beginning. We used this success as a foundation to compound results, continuing our collaboration with Glow For It on many successful campaigns that followed. This demonstrates our commitment to long-term partnership and sustainable growth rather than one-off wins.
The campaign serves as a perfect example of how understanding platform-native content, embracing customer feedback, and maintaining authenticity can create exceptional results on TikTok.
Ready to Transform Your TikTok Strategy?
The Glow For It success story demonstrates what's possible when you work with an agency that truly understands how to leverage TikTok's unique features and culture. We don't just create ads, we create authentic campaigns that resonates with your audience and drives real business results.
If you're ready to turn your customer objections into opportunities and create ads content that converts, we'd love to discuss how we can help your brand achieve similar success.
Want to learn more about our award-winning strategies? Contact us today to discover how we can help your brand create authentic, high-converting ad campaigns that drives real business growth.
🔗 Read the full Forbes article about TikTok Ad Award winners here.
.png)
.png)
