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UK Baby Clothing Brand
41% Increase In Revenue & Net Profit YoY
The Flat Lay Co
OUR RESULTS
85% YoY Growth + 81% Increase In New Customer Orders
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85
%
YoY Revenue Growth
5.94
x
New Customer ROAS
968
%
increase in attributed email revenue
HOW WE WERE ABLE TO ACHIEVE THESE RESULTS
Client Challenge:
The client approached us with ambitious growth goals for their direct-to-consumer (DTC) revenue, after feeling a plateau.
Our Approach:
We focused on optimising their advertising strategy with a value-driven creative messaging, complimented byimplementing high-converting email flows to drive profitable revenue growth and reduce CAC. Prior to working with us, no revenue was generated from emails. In the last 30 days, emails attribute 40% of revenue.
Results:
- Revenue Growth: Achieved a 85% increase in DTC revenue YoY.
- Q4 2024 Revenue Growth: 336% Increase in Q4 Revenue in 2024 compared to previous period.
- Consistent ROAS: Scaled sales by maintaining 90% new customers and 3.5x ROAS.
- Email Revenue: Increased attributed email revenue by 968%.
Our strategic approach not only met but exceeded the client's growth objectives, setting a strong foundation for continued success.
WHAT OUR CLIENT HAS TO SAY
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PLAY
"I think with using an agency as well, there's always that concern in the back of your head, at the end of the day they are gonna be an extension of the brand. Are they gonna follow the same ethos as us, are they gonna have that same brand / creative vision? The team are so great at our weekly catch-ups and keeping me in the loop. Your creative team are so insane with the content and the headlines you come up with, that me and Izzy get them back and be like "my God this is so good, we need to use this as well!" Getting inspo from you guys, which again has been amazing."
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