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Footwear Brand
71% increase in sales YoY
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UK Baby Clothing Brand
OUR RESULTS
41% Increase In Revenue & Net Profit YoY
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41
%
41% Increase In Revenue YoY
£
570,000+
Ad Revenue Generated in 9 months
£
21.24
average CAC
HOW WE WERE ABLE TO ACHIEVE THESE RESULTS
- When this baby brand approached us in February 2025, they relied heavily on discount-driven sales with unsustainable margins.
- Their strategy was unpredictable due to influencer-driven tactics, risking long-term brand value and increasing customer acquisition costs.
- We developed a sustainable, scalable acquisition system focused on reducing dependency on discounts and influencers.
- Implemented a strategic paid acquisition strategy across Meta and Google Ads.
- Key Performance Metrics:
- Achieved a 44% increase in peak monthly revenue (Jan: £94k → Aug: £126k).
- Spent £214,969.84 on ads (Meta + Google), generating over £570,000 in ad-attributed revenue.
- Maintained a healthy 71.9% average ad dependency.
- Consistently beat target CACs across all product categories by £1-4, with an average CAC of £21.24.
- Total store revenue reached £790,309.93.
- Category Performance:
- Exceeded Allowable CAC targets across key product categories (Tracksuits, Rompers, Newborn Gifting), achieving CACs under £21 against targets of £22–£25+.
- We didn't just improve their numbers; we built a sustainable, scalable acquisition system that operates without constant discounting or promotional dependency.
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WHAT OUR CLIENT HAS TO SAY
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